Riset pemasaran / Freddy Rangkuti

AbstrakrnRiset Pemasaran / Freddy Rangkutirnbuku ini membahas secara ekslusif bidang riset pemasaran mulai dari penyusunan masalah riset pemasaran, penyusunan desain riset, prosedur dan teknik pengumpulan data primer dan skunder, desain kuesioner, teknik wawancara, analisis kuantitatif, teknik scaling, serta contoh riil yang dapat diterapkan di bidang bisnis. selain dijadikan buku referensi bag…

Service Quality dan Satisfaction / Fandy Tjiptono

AbstrakrnService Qualitydan Satisfaction / Fandy TjiptonornBuku ini mengulas tiga elemen krusial yang saling terkait dalam penciptaan keunggulan bersaing dan berkesinambungan setiap organisasi service, quality dan satisfaction. buku ini di bagi menjadi lima bab pembahasan, Bab pertama membahas tentang manajemen jasa: konsep dan isu strategik, di bab kedua akan membahas manajemen desain jasa, ba…

Strategic marketing comunication:konsep strategi dan terapan/Soemanagara

AbstrakrnStrategic marketing communication konsep strategi dan terapan/ Rd. SoemanagararnDalam buku ini penulis memaparkan komunikasi pemasaran kegiatan pemasaran dengan menggunakan teknik-teknik komunikasi yang ditujukan untuk memberikan informasi kepada orang banyak dengan harapan agar tujuan perusahaan tercapai. komunikasi pemasaran bentuk komunikasi yang ditujukan untuk memperkuat strategi …

Strategic marketing/ David W Cravens Dan Nigel F Piercy

By reading this book you can learn concepts and processes to help your future employer gain a competitive advantage. You will also learn how to examine the components of a marketing strategy which includes customer service technology customer relationships pricingand the global economy." "The cases in the book help you learn how real companies build and implement effective strategies to solve p…

Successful new product launching(NPL)in the local market/Firmanzah

Edisi

-

ISBN/ISSN

9.78979E+12

Deskripsi Fisik

xvii+266hlm.;24cm.

Judul Seri

-

No. Panggil

BI_Corner 658.81 S

Teori dan praktik riset pemasaran dengan SPSS / Jonathan Sarwono

Edisi

Ed.1

ISBN/ISSN

9797318494

Deskripsi Fisik

xii+141hlm.;Ill.;23cm.

Judul Seri

-

No. Panggil

T 658.83 T

The new rules of sales and service:how to use agile selling real-time costume…

Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more 'selling'―there is only buying. When potential customers have near perfect information on the web, it means salespeople must transform from authority to consultant, product narratives must tell a story, and businesses must be agile enough to r…

The rise of the platform marketer:performance marketing with google facebooka…

The Rise of the Platform Marketer helps you leverage the always-on" consumer to deliver more personalized engagements across media channels and devices. By managing these interactions at scale throughout the customer lifecycle with clear strategy for developing the new capabilities tools metrics and processes essential in the age of platform marketing. Coverage includes identity management audi…

Unselling:the new costumer experience/ Scott Stratten;Alison Kramer

UnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop.rnUnselli…

Valuta asing/Wiene Sandyawati

Abstrak rnValuta Asing jurus ampuh dalam memenuhi kebutuhan dana jangka pendek investor / Wiene Sandyawati rnDalam buku ini diulas perdagangan valuta asing di era modern, bearti berbagai individual atau perusahaan investor, maupun semua pihak dan pelaku pasar juga harus mempertahankan hal-hal yang berkaitan dengan US Market, Asia termasuk Indonesia Market. (Sutrisno)rnValuta Asing jurus ampuh d…